PS2 presented on - Museums and the city: Marketing and Beyond- conference 1-5 October 2017 in Amsterdam

Category: Events

The ICOM Committee for Marketing and Public Relations (ICOM MPR) has held its annual conference from 1-5 October 2017 in Amsterdam. The theme of conference 2017 was ‘Museums and the city: Marketing and Beyond’.

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Almost 100 people from 29 countries gathered to learn and talk about museums and their evolving relationships with the communities, the media and the digital world, while investigating the role of museums in social causes. The four themes were introduced by a keynote speaker, several museum colleagues gave interesting and educational lectures about their experiences on the four topics or presented their ideas.

Irena Ruzin from NI Institute and museum Bitola also participated at the conference with presentation about the project Peoples Smart Sculptures and the subproject 4D Virtual urban art.